3 Ways to Incorporate SEO into Your Content Strategy

Search Engine Optimization (SEO) is an essential part of any marketing strategy. This means that SEO and content marketing often go hand in hand. But coming up with an SEO content strategy that works can be challenging. The key to success with any content marketing plan, though, is getting high-quality, optimized content out there on a regular basis. Here are three things you should add to your strategy to get the best results from your content marketing.

Consistent Blogging

If your website is stagnant, you may find you’re having a hard time remaining competitive. Google’s algorithms prize fresh content, and regular blog posts keep your site updated. Additionally, each new post helps your SEO and content marketing strategies because it creates more keywords, making it more likely you’ll reach customers who are searching for information. You may also find that customers and colleagues link to and share your blog posts, further boosting your site’s page authority. Although page authority is determined by a variety of features, having external links to your site is a huge factor.

Regular Social Media Posts

You may think of your social media profiles as important to your marketing efforts, but you should also include them in your SEO content strategy. In addition to optimizing your bio, you should also make sure you regularly update your social media sites. One experiment found a direct correlation between social activity and rankings. Sharing your blog posts on social media can be especially beneficial, since it also shows your site is being talked about. Use a social media dashboard to schedule posts in advance if you want to avoid being tied to a schedule.

Tip: Pinterest is a valuable social media channel for SEO. You may not think of it first when creating your social media strategy, but with over 2 billion monthly searches, it is a powerhouse for SEO!

Send Email Newsletters

When planning an SEO and content marketing strategy, many make the mistake of leaving email out of the plan. But even though the emails you send don’t directly impact your search engine placement, they can lead to behaviors that boost your rankings. An email newsletter can be jam-packed with informative content that gets customers reading, especially if you include tips that readers can use in their own day-to-day lives. Incorporated in the content should be links that invite readers to your website, which will then increase interactions that help you grow.

A solid SEO content strategy is a multifaceted approach, but if you consider all of the platforms that make up an online presence, you can make sure you leave nothing out. As long as you’re consistent with your posts, you’ll be able to capture the attention of search algorithms, which will then ensure more customers visit your site.

If you struggle like so many other business owners to carve out the time for writing SEO-rich blogpost content, let’s talk. Our team of expert marketers can help to put your ideas down to paper and distribute them to your audience.