As great as a steady stream of visitors to your website can be, it’s useless if it isn’t improving your business’s bottom line. If your visits increase but your sales don’t, it could be a sign something is off. Luckily, there are some small things you can do to increase your website conversion rates at minimal expense. The key is to make it as easy as possible for interested customers to find you, learn more about you, and make a purchase.

Provide Easy-to-Access Information

One major mistake many businesses make is in putting too much effort into how a page looks rather than how useful it is. But the first step in your efforts to increase website conversions is to make sure that when someone visits your website, they get the information they need. Look at your website through the eyes of a new customer interested in buying from you. Can they get the information on pricing, services you provide, and how to schedule an appointment?

Reevaluate Your SEO

Customers can’t buy from you if they can’t even find you. Your website conversion rates may be directly tied to the way they’re finding you, though. If you’re optimizing your content to rank for certain keywords, it’s important to ensure those keywords are authentic to what your business sells. If you’re ranking well for medical equipment when you provide in-home healthcare, for instance, you’ll see clicks but not conversions.

Target on Facebook

A good portion of the work to increase website conversions starts with tracking the people visiting your site. By installing a Facebook Pixel on your site, you can monitor customer activity and retarget customers while they’re on Facebook based on their previous activities. If they showed an interest in a special sale you were having, for instance, you can display an ad on Facebook reminding them of the deal or informing them of a new special.

Capture Contact Information

Even if your website is informative and easy to find, though, you may see low website conversion rates because you aren’t reaching out to customers after the fact. Your site should be set up to capture contact information on visitors before they exit. This can be done in a way that doesn’t disrupt the user experience while also gathering the email addresses you need.

Increasing conversions is a gradual process, but your website can be an important part of generating sales. Make sure customers can find the information they need and make an appointment or contact you. The easier you make the process, the more likely you’ll be to get results.