How to Waste Thousands on PPC Ads

How to Waste Thousands on PPC Ads

Nothing gets me more infuriated than hearing that another small business has been swindled by the smoke and mirrors of a large digital marketing agency.  Nothing. So today I present to you a case study on what NOT to do when hiring a digital marketing agency to run...
How to Drive Organic Traffic to your Website

How to Drive Organic Traffic to your Website

I’ve always been about that checklist life! Between running my business, staying on top of my personal life, and everything in between, I’d be lost without them. I’m guessing the same goes for you.  We’re busy people! And busy people need to...
What to Do When They Don’t Sign the Contract – the Slow Burn

What to Do When They Don’t Sign the Contract – the Slow Burn

How many times has this happened to you? You meet with a potential client or customer and things are going great. They’re attentive, interested and you feel as though you’re on fire. They’re going to purchase, you know it. Then you say that final phrase “When would...
Following Up with Leads the Right Way

Following Up with Leads the Right Way

When you own a business, you can’t assume that just because someone shows interest that they will become a paying client. You must always nurture and follow up until they’ve become a buyer. If you are hearing any of the following statements, these do not translate...
How Not to Leave Your Next Client Hanging

How Not to Leave Your Next Client Hanging

Have you ever tried to reach a particular business to inquire about their services only to be left hanging until you completely forgot they existed? It happens regularly to us all. You may stumble on a business through social media when a friend shares their...