Grow Your Online Reviews on Autopilot

Grow Your Online Reviews on Autopilot

Automation for a busy entrepreneur is always a win. However, in a world of automation, we have to be very careful not to completely dehumanize our business. On one hand, automation is vital because it’s important to free up our time so that we can focus our energy on...
Online Reviews: The Achilles Heel of Every Local Business

Online Reviews: The Achilles Heel of Every Local Business

Disgruntled clients. We’ve all experienced them. From time to time, an individual will have a negative experience with your business for one reason or another. Regardless of the circumstances surrounding the experience, that negative review is now out there in the...
Encourage Action on Your Website with These Tips

Encourage Action on Your Website with These Tips

Recently, I gave away an in-depth website audit and consultation to an independent bookstore. After reviewing her site, I noticed that the entire site is very passive. It provided information much like a business card would, and then left it at that. So, the theme of...
The Art of Staying in Touch

The Art of Staying in Touch

Talk to any marketing expert and they’ll all have their own special list of marketing efforts that you must implement (like yesterday) in order to have a successfully growing business. Some will prioritize paid advertising. Some will prioritize local networking. Some...
Creating a Consistent Flow of Content on Social Media

Creating a Consistent Flow of Content on Social Media

Consistency is key in most areas of life, but especially when it comes down to content marketing.  You can be posting extremely interesting, unique, & high-value content whenever you find time to do so, but if it isn’t consistent..well, it isn’t going to be...