More Sales are in the Details
When the person helping you with your website asked for your ‘copy,’ did you have the slightest idea what that was? Its OK if you didn’t because not many people outside the designer/writer world do. It wouldn’t surprise me that once you knew...
How to Write Your ‘About’ Page
In the wild and crazy digital marketing world, there’s a lot of chatter around what an About page should “act as” on a website. Should it be all about you? Should you list your credentials and experiences? Or do you make it all about your audience?...
Working with a Digital Marketing Agency vs a Remote Marketing Team
In today’s episode of “This or That,” we’re going to compare what it’s like to work with a Digital Marketing Agency versus a Remote Marketing Team. Such a hot topic, I know. Ok, here me out. I’m willing to bet you’d love a...
How to Write Copy that Converts
If you confuse, you lose. That’s what my friend, the copywriter told me – and she’s right. It’s no secret that people shop and spend more when it’s easy. That’s why department stores stepped into the eCommerce game decades ago, why...
Using Digital Marketing to Promote Your Business
How comfortable are you with marketing your business online? Digital marketing has become a major component of modern-day business strategies, and if it’s not part of yours, it should be. Social media, email, websites, and mobile apps – they’re all...
Look Like a Six-Figure Brand Without Spending a Grand
Starting a business is an exciting thing! But it’s not easy when you’re doing it while on a shoe-string budget. Expenses add up fast, and priority lists never stop growing. I get it! But between one business owner to another, don’t skimp out of your...
Getting Started with Email Marketing
As soon as you create your Facebook business page, start building an email list. Why? Because it’s the absolute best way to stay relevant in your audience’s lives. FACT: the average consumer has the memory of a goldfish while surfing social media. The...
So You Want to Start a Blog….
Blogging is a great way to push content about your business and gives readers a chance to get to know the person behind the brand (psst that’s you!). But adding a blog to your list of things-to-do can feel a little overwhelming. What do you plan to write about?...
The Simple Truth of Email Marketing
Agonizing over every word, hemming and hawing about whether your newsletter intro-sentence should be witty or shocking (looking at you, cool cats, and kittens) makes writing to your list a painful ordeal. Let me ease your mind. If you write your words just as you...Digital Marketing Made Simple
Download your free Digital Marketing Made Simple: The Four Strategies You Need to Know Before Hiring a Digital Marketing Agency. Learn why your marketing strategy isn’t working and why your efforts are going completely unnoticed.
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