Annual Marketing Audits: How to Prep for 2020

Annual Marketing Audits: How to Prep for 2020

You, your business, and the world are constantly evolving. Not just annually – but every single day. Day-by-day, it can be hard to recognize the strides you are making and everything you are accomplishing. But when you look back, you can clearly see all the...
Develop a Marketing Plan for Your Business

Develop a Marketing Plan for Your Business

  I’m sure you’ve heard the saying “Failing to plan is planning to fail” once or twice before. Probably in regards to a diet or workout plan. Think about it – you’re on a new diet and everything is going great. Until, you’re starving out of seemingly nowhere...
Signs You’re Not Ready to Team with a Marketing Agency

Signs You’re Not Ready to Team with a Marketing Agency

Making the decision to team up and work with a marketing agency is no small feat. It can be a challenge answering all the fundamental questions around why your business needs this, who you should ultimately choose to work with, and what you should focus on throughout...
Marketing vs. Sales: What You Need to Know

Marketing vs. Sales: What You Need to Know

Recently, I turned away a potential client who was not quite ready to work with me. This conversation got me thinking about the relationships between the various departments within a business and how they work together. One that really interests me in particular: the...
Can Your Business Afford to Put Marketing on the Backburner?

Can Your Business Afford to Put Marketing on the Backburner?

I frequently feel like I have the same conversation with business owners over and over again… They come to me saying a lot of things along these lines: They need help getting exposure They want to be active on social media, but they don’t know what to post They can...
Social Media Marketing for Your Business

Social Media Marketing for Your Business

Social media marketing for your business is no small feat. It takes a significant amount of skill, strategy, time, and energy – and in this day and age, even more so as social media and technology is evolving and changing constantly. It can seem hard to keep up...
Elements of a Gold Standard Newsletter

Elements of a Gold Standard Newsletter

In a past article, The Art of Staying in Touch, I highlighted the importance of staying in touch via email with your prospects, network and existing clients. If you haven’t yet, go check out that article to see why email marketing is absolutely worth your time. While...
Grow Your Online Reviews on Autopilot

Grow Your Online Reviews on Autopilot

Automation for a busy entrepreneur is always a win. However, in a world of automation, we have to be very careful not to completely dehumanize our business. On one hand, automation is vital because it’s important to free up our time so that we can focus our energy on...
Online Reviews: The Achilles Heel of Every Local Business

Online Reviews: The Achilles Heel of Every Local Business

Disgruntled clients. We’ve all experienced them. From time to time, an individual will have a negative experience with your business for one reason or another. Regardless of the circumstances surrounding the experience, that negative review is now out there in the...
Encourage Action on Your Website with These Tips

Encourage Action on Your Website with These Tips

Recently, I gave away an in-depth website audit and consultation to an independent bookstore. After reviewing her site, I noticed that the entire site is very passive. It provided information much like a business card would, and then left it at that. So, the theme of...