How To Increase Conversions Without Hiring An Agency

How To Increase Conversions Without Hiring An Agency

Nothing fires me up more than hearing about another small business losing thousands after being swindled by the smoke and mirrors of a large digital marketing agency.  When I started my business, I made it my mission to serve my customers to the best of my ability,...
Four Reasons You Need To Install WordPress Plugins

Four Reasons You Need To Install WordPress Plugins

When’s the last time you updated your plugins? No, not the ones on the wall (ha!), the ones you installed on your website?  If it’s been longer than a few months, today is a great day to click “update”. But wait… do you know what a plugin is?...
Audit Your Brand’s Personality

Audit Your Brand’s Personality

Every six months, I turn the tables on myself to analyze my business’ digital presence. It might sound like a simple task, but it’s so much more than skimming content and post engagement – I do a back to front deep dive into what’s been working, what...
The Importance of Building a  Strong Team

The Importance of Building a Strong Team

I am getting ready to homeschool my four children this upcoming year. I’ve been talking with other parents who chose to do the same, and one topic keeps coming up – the fact that we do not need to be isolated on our own islands.  Suppose my family banded...
Digital Marketing Trends for 2020

Digital Marketing Trends for 2020

Eight months ago, we all felt so – optimistic. But three months into the new year, sh*t got real – and our optimism faded away.  Until now. Personally, I’ve been really proud of how creative small businesses have been to stay open. Entrepreneurs are...
More Sales are in the Details

More Sales are in the Details

When the person helping you with your website asked for your ‘copy,’ did you have the slightest idea what that was? Its OK if you didn’t because not many people outside the designer/writer world do.  It wouldn’t surprise me that once you knew...
How to Write Your ‘About’ Page

How to Write Your ‘About’ Page

In the wild and crazy digital marketing world, there’s a lot of chatter around what an About page should “act as” on a website. Should it be all about you? Should you list your credentials and experiences? Or do you make it all about your audience?...
How to Write Copy that Converts

How to Write Copy that Converts

If you confuse, you lose.  That’s what my friend, the copywriter told me – and she’s right. It’s no secret that people shop and spend more when it’s easy. That’s why department stores stepped into the eCommerce game decades ago, why...