Following Up with Leads the Right Way

Following Up with Leads the Right Way

When you own a business, you can’t assume that just because someone shows interest that they will become a paying client. You must always nurture and follow up until they’ve become a buyer. If you are hearing any of the following statements, these do not translate...
How Not to Leave Your Next Client Hanging

How Not to Leave Your Next Client Hanging

Have you ever tried to reach a particular business to inquire about their services only to be left hanging until you completely forgot they existed? It happens regularly to us all. You may stumble on a business through social media when a friend shares their...
Goal Planning for the New Year

Goal Planning for the New Year

As a business owner, you need a plan for success and goals are going to be how you get there. The end of the year is the perfect time to reflect on everything that has happened during the year. Think about what worked and what didn’t, what needs to change, and what...
Taking Time Off From Your Business

Taking Time Off From Your Business

With baby number six (yes 6!) due to be here in February, I wanted to talk a bit about the things I have learned about taking off from your business. When I was pregnant with baby number 5, my business could not have passed the ‘hit by a bus’ test. Meaning, the only...
Is Your Website Secure Enough to Protect You from Hackers?

Is Your Website Secure Enough to Protect You from Hackers?

No one wants to have their website hacked. Even though you may think that will never happen to you, it’s better to be safe than sorry. You should be performing security checks on your WordPress website monthly. Without these, you will find yourself in a prime position...
How to Create Blog Posts That Engage

How to Create Blog Posts That Engage

I once had a business owner ask me how it was possible to outsource his blog content when he was the expert in the field. How would he be able to find someone else with his degree of experience to write for him? My reply to him was this: When it comes to the technical...
Is it Time to Upgrade your CRM?

Is it Time to Upgrade your CRM?

The majority of small business owners and entrepreneurs opt for a very simple, and free, CRM software when just starting out. Or even worse, they may opt for none at all! This might be okay at first while you’re (slowly but surely) beginning to grow your business....
What’s a CRM and how can it help you stay organized?

What’s a CRM and how can it help you stay organized?

We talk about this a lot, but that’s because it’s the truth – your customers are the foundation of your business. Without them, you have no business. Building strong and loyal customer relationships is what will keep your company afloat. Why then do most...
Annual Marketing Audits: How to Prep for 2020

Annual Marketing Audits: How to Prep for 2020

You, your business, and the world are constantly evolving. Not just annually – but every single day. Day-by-day, it can be hard to recognize the strides you are making and everything you are accomplishing. But when you look back, you can clearly see all the...
Develop a Marketing Plan for Your Business

Develop a Marketing Plan for Your Business

  I’m sure you’ve heard the saying “Failing to plan is planning to fail” once or twice before. Probably in regards to a diet or workout plan. Think about it – you’re on a new diet and everything is going great. Until, you’re starving out of seemingly nowhere...