Digital Marketing Trends for 2020

Digital Marketing Trends for 2020

Eight months ago, we all felt so – optimistic. But three months into the new year, sh*t got real – and our optimism faded away.  Until now. Personally, I’ve been really proud of how creative small businesses have been to stay open. Entrepreneurs are...
More Sales are in the Details

More Sales are in the Details

When the person helping you with your website asked for your ‘copy,’ did you have the slightest idea what that was? Its OK if you didn’t because not many people outside the designer/writer world do.  It wouldn’t surprise me that once you knew...
How to Write Your ‘About’ Page

How to Write Your ‘About’ Page

In the wild and crazy digital marketing world, there’s a lot of chatter around what an About page should “act as” on a website. Should it be all about you? Should you list your credentials and experiences? Or do you make it all about your audience?...
How to Write Copy that Converts

How to Write Copy that Converts

If you confuse, you lose.  That’s what my friend, the copywriter told me – and she’s right. It’s no secret that people shop and spend more when it’s easy. That’s why department stores stepped into the eCommerce game decades ago, why...
Using Digital Marketing to Promote Your Business

Using Digital Marketing to Promote Your Business

How comfortable are you with marketing your business online? Digital marketing has become a major component of modern-day business strategies, and if it’s not part of yours, it should be.  Social media, email, websites, and mobile apps – they’re all...
Look Like a Six-Figure Brand Without Spending a Grand

Look Like a Six-Figure Brand Without Spending a Grand

Starting a business is an exciting thing! But it’s not easy when you’re doing it while on a shoe-string budget. Expenses add up fast, and priority lists never stop growing. I get it! But between one business owner to another, don’t skimp out of your...
Getting Started with Email Marketing

Getting Started with Email Marketing

As soon as you create your Facebook business page, start building an email list. Why? Because it’s the absolute best way to stay relevant in your audience’s lives. FACT: the average consumer has the memory of a goldfish while surfing social media.  The...
So You Want to Start a Blog….

So You Want to Start a Blog….

Blogging is a great way to push content about your business and gives readers a chance to get to know the person behind the brand (psst that’s you!). But adding a blog to your list of things-to-do can feel a little overwhelming. What do you plan to write about?...
The Simple Truth of Email Marketing

The Simple Truth of Email Marketing

Agonizing over every word, hemming and hawing about whether your newsletter intro-sentence should be witty or shocking (looking at you, cool cats, and kittens) makes writing to your list a painful ordeal.  Let me ease your mind. If you write your words just as you...