3 Simple Ways to Build Your Email List With Your Website

3 Simple Ways to Build Your Email List With Your Website

Don’t put all your eggs in one basket. This old, probably out of date proverb has some good advice though. Today’s version: don’t put all your leads on one platform. One mistake I see many startup businesses make is that they do not collect enough...
Finding Your New [Temporary] Normal

Finding Your New [Temporary] Normal

Interruptions are everywhere – at work and at home. Whether you’re sitting in the office and Karen strolls in to tell you all about her celery only diet, or your boss intercepts your afternoon snack run to share their brilliant idea to save money on ink,...
Communicating with clients through coronavirus crisis

Communicating with clients through coronavirus crisis

From last week to this week, everything has changed for us business owners. I am getting inundated with questions right now about pivoting all content marketing to address what is going on with the coronavirus pandemic.Many of us are on uneasy ground right now....
The Introvert’s Guide To Painless Content

The Introvert’s Guide To Painless Content

At some point, we’ve all struggled with what to post online. Unless you were born with the Instagram influencer gene, showcasing your daily life can not only feel awkward but also take too much time to put together than its worth.  Don’t worry, I feel you. While...
A Recipe for Social Media Content Creation

A Recipe for Social Media Content Creation

A pinch of fun, peppery punch lines, fresh perspectives, and garnished with personality – adding these extra ingredients will set your content apart from the rest. When putting together your social media content, remember to add flavor to everything you do....
5 Marketing Mistakes You Might Be Making

5 Marketing Mistakes You Might Be Making

I meet with a lot of small business owners who are juggling every facet of their business. They are their own sales team, marketing team, implementation team, project manager, and billing department. I understand why – in the beginning, you have a tight schedule...
How to Waste Thousands on PPC Ads

How to Waste Thousands on PPC Ads

Nothing gets me more infuriated than hearing that another small business has been swindled by the smoke and mirrors of a large digital marketing agency.  Nothing. So today I present to you a case study on what NOT to do when hiring a digital marketing agency to run...
How to Drive Organic Traffic to your Website

How to Drive Organic Traffic to your Website

I’ve always been about that checklist life! Between running my business, staying on top of my personal life, and everything in between, I’d be lost without them. I’m guessing the same goes for you.  We’re busy people! And busy people need to...
What to Do When They Don’t Sign the Contract – the Slow Burn

What to Do When They Don’t Sign the Contract – the Slow Burn

How many times has this happened to you? You meet with a potential client or customer and things are going great. They’re attentive, interested and you feel as though you’re on fire. They’re going to purchase, you know it. Then you say that final phrase “When would...
Following Up with Leads the Right Way

Following Up with Leads the Right Way

When you own a business, you can’t assume that just because someone shows interest that they will become a paying client. You must always nurture and follow up until they’ve become a buyer. If you are hearing any of the following statements, these do not translate...