How to Use Facebook Advertising to Boost Your Business

How to Use Facebook Advertising to Boost Your Business

In recent years, businesses have realized that Facebook is one of the best places to reach customers. Nearly one-fourth of the world’s population is active on the social media platform, making up 68 percent of the overall adult social media user base. It’s the ideal...
Managing your online reputation

Managing your online reputation

Online Reviews: The best AND the worst thing to happen to business owners in the digital marketing age. I know many business owners too nervous to even allow the option for public “opinion” reviews. You have very little control over the comments and...
Get more leads for free with Google My Business

Get more leads for free with Google My Business

Marketing a business can be expensive, costing both time and money. However, there are many free online resources available to help you get the word out. Google My Business is one of those resources. In a matter of minutes, you can input the information and make sure...
How Secure is Your Website?

How Secure is Your Website?

No website is immune to a hacking attempt. In fact, without warning, hackers can take an entire site offline for days. For a business, finding out how to make your website secure is essential to building a strong, reliable online presence. Whether your question is how...
Improve your online presence with this handy checklist

Improve your online presence with this handy checklist

Today’s buyers go online to find the products and services they need. For a business, that means a strong online presence is essential. If you want to know how to increase your online presence, though, there are things you can do to ensure you’re reaching the right...
Are Your Website Visitors Converting?

Are Your Website Visitors Converting?

As great as a steady stream of visitors to your website can be, it’s useless if it isn’t improving your business’s bottom line. If your visits increase but your sales don’t, it could be a sign something is off. Luckily, there are some small things you can do to...
3 Ways to Incorporate SEO into Your Content Strategy

3 Ways to Incorporate SEO into Your Content Strategy

Search Engine Optimization (SEO) is an essential part of any marketing strategy. This means that SEO and content marketing often go hand in hand. But coming up with an SEO content strategy that works can be challenging. The key to success with any content marketing...
How to Add More Time to Your Day

How to Add More Time to Your Day

Even if you only sleep a few hours a night, you’ll only have 20 good hours of wake time. Factor in time for meals, commuting to and from work, and dealing with personal issues, along with all of the unavoidable time wasters throughout the day, and you’ll soon be out...
Tips for Growing Your Email List

Tips for Growing Your Email List

Email marketing is more popular than ever, with 69 percent of businesses investing both time and money in it. But even the best marketing message is wasted if you don’t have anyone on the other end to read it. Growing an email mailing list can be an ongoing challenge,...
Using Data Analytics to Grow Your Business

Using Data Analytics to Grow Your Business

Businesses have always measured progress using some type of analytics. Whether it’s a retail shop counting its receipts to determine daily sales or a law firm pulling information on yearly billing to arrive at a figure, data science has been around for decades....