Take A Vacation From Your Business (psst you need this!)

Take A Vacation From Your Business (psst you need this!)

Last summer was amazing. Not only were we free to travel whenever and wherever we wanted… My family and I kicked off the summer with a trip to the beach in Alabama. The Gulf Shore in Alabama is really short and completely underrated. Have you been? The beaches are...
Dusting Off the Old Email List

Dusting Off the Old Email List

Email marketing isn’t dead! And neither is your list, no matter how long it’s been since they’ve heard from you.  In a perfect world, you consistently email content to your subscribers, keep your website up to date, and post daily on social media. ...
Instagram Links in Bio: Should I use Linktree?

Instagram Links in Bio: Should I use Linktree?

When it comes to your Instagram profile, there’s not much real estate available – you’re limited in what you can write in your bio, and you’re only allowed one link. I see so many social media accounts on Instagram employing one of two options: The first option...
Write E-Mail Newsletters People Will Actually Read

Write E-Mail Newsletters People Will Actually Read

Our inbox is just about the only thing we – internet users – have control over in this digital wild west. We get to choose who has access, what they say when they’re there, and if they bug us, BOOM, they’re outta there. It’s like our digital home and we...
3 Website Design Flaws you Need to Fix

3 Website Design Flaws you Need to Fix

Your website is your first or second point of contact with a potential customer, so it’s crucial to have clear content and a streamlined design. When an individual lands on your website, you have FIVE seconds to capture their attention and draw them in. Unfortunately,...
How to Stand Out From the Competition

How to Stand Out From the Competition

Every business must find a way to stand out among the competition. Magnifying what makes them memorable is how they create a loyal following of clients and customers. It’s why I always tell my clients to “Let your freak flag fly!” because your best...
First Impressions in the Digital Age

First Impressions in the Digital Age

How humans spend their days has really changed within the last one hundred years. The time we used to spend working, planting, sowing, or surviving is now filled with screen time. It’s shocking to think about, but not necessarily the devil’s work....
3 Simple Ways to Build Your Email List With Your Website

3 Simple Ways to Build Your Email List With Your Website

Don’t put all your eggs in one basket. This old, probably out of date proverb has some good advice though. Today’s version: don’t put all your leads on one platform. One mistake I see many startup businesses make is that they do not collect enough...
Finding Your New [Temporary] Normal

Finding Your New [Temporary] Normal

Interruptions are everywhere – at work and at home. Whether you’re sitting in the office and Karen strolls in to tell you all about her celery only diet, or your boss intercepts your afternoon snack run to share their brilliant idea to save money on ink,...
Communicating with clients through coronavirus crisis

Communicating with clients through coronavirus crisis

From last week to this week, everything has changed for us business owners. I am getting inundated with questions right now about pivoting all content marketing to address what is going on with the coronavirus pandemic.Many of us are on uneasy ground right now....