How to Stand Out From the Competition

How to Stand Out From the Competition

Every business must find a way to stand out among the competition. Magnifying what makes them memorable is how they create a loyal following of clients and customers. It’s why I always tell my clients to “Let your freak flag fly!” because your best...
First Impressions in the Digital Age

First Impressions in the Digital Age

How humans spend their days has really changed within the last one hundred years. The time we used to spend working, planting, sowing, or surviving is now filled with screen time. It’s shocking to think about, but not necessarily the devil’s work....
3 Simple Ways to Build Your Email List With Your Website

3 Simple Ways to Build Your Email List With Your Website

Don’t put all your eggs in one basket. This old, probably out of date proverb has some good advice though. Today’s version: don’t put all your leads on one platform. One mistake I see many startup businesses make is that they do not collect enough...
Finding Your New [Temporary] Normal

Finding Your New [Temporary] Normal

Interruptions are everywhere – at work and at home. Whether you’re sitting in the office and Karen strolls in to tell you all about her celery only diet, or your boss intercepts your afternoon snack run to share their brilliant idea to save money on ink,...
Communicating with clients through coronavirus crisis

Communicating with clients through coronavirus crisis

From last week to this week, everything has changed for us business owners. I am getting inundated with questions right now about pivoting all content marketing to address what is going on with the coronavirus pandemic.Many of us are on uneasy ground right now....
The Introvert’s Guide To Painless Content

The Introvert’s Guide To Painless Content

At some point, we’ve all struggled with what to post online. Unless you were born with the Instagram influencer gene, showcasing your daily life can not only feel awkward but also take too much time to put together than its worth.  Don’t worry, I feel you. While...
A Recipe for Social Media Content Creation

A Recipe for Social Media Content Creation

A pinch of fun, peppery punch lines, fresh perspectives, and garnished with personality – adding these extra ingredients will set your content apart from the rest. When putting together your social media content, remember to add flavor to everything you do....
5 Marketing Mistakes You Might Be Making

5 Marketing Mistakes You Might Be Making

I meet with a lot of small business owners who are juggling every facet of their business. They are their own sales team, marketing team, implementation team, project manager, and billing department. I understand why – in the beginning, you have a tight schedule...
How to Waste Thousands on PPC Ads

How to Waste Thousands on PPC Ads

Nothing gets me more infuriated than hearing that another small business has been swindled by the smoke and mirrors of a large digital marketing agency.  Nothing. So today I present to you a case study on what NOT to do when hiring a digital marketing agency to run...
How to Drive Organic Traffic to your Website

How to Drive Organic Traffic to your Website

I’ve always been about that checklist life! Between running my business, staying on top of my personal life, and everything in between, I’d be lost without them. I’m guessing the same goes for you.  We’re busy people! And busy people need to...