Businesses built from word-of-mouth referrals is a point of pride. But what happens when you’re ready to expand your reach? You’ve got to boost your findability online – so when people stumble across your business based on a Google search or heard...
Nothing fires me up more than hearing about another small business losing thousands after being swindled by the smoke and mirrors of a large digital marketing agency. When I started my business, I made it my mission to serve my customers to the best of my ability,...
“It’s a numbers game!” It finally happened – someone cold pitched my client and y’all, she didn’t care for it. Not because it was mean spirited or ultra vague, but because the promise she received felt out of this world and gave...
When’s the last time you updated your plugins? No, not the ones on the wall (ha!), the ones you installed on your website? If it’s been longer than a few months, today is a great day to click “update”. But wait… do you know what a plugin is?...
Every six months, I turn the tables on myself to analyze my business’ digital presence. It might sound like a simple task, but it’s so much more than skimming content and post engagement – I do a back to front deep dive into what’s been working, what...
I am getting ready to homeschool my four children this upcoming year. I’ve been talking with other parents who chose to do the same, and one topic keeps coming up – the fact that we do not need to be isolated on our own islands. Suppose my family banded...
Eight months ago, we all felt so – optimistic. But three months into the new year, sh*t got real – and our optimism faded away. Until now. Personally, I’ve been really proud of how creative small businesses have been to stay open. Entrepreneurs are...
When the person helping you with your website asked for your ‘copy,’ did you have the slightest idea what that was? Its OK if you didn’t because not many people outside the designer/writer world do. It wouldn’t surprise me that once you knew...
In the wild and crazy digital marketing world, there’s a lot of chatter around what an About page should “act as” on a website. Should it be all about you? Should you list your credentials and experiences? Or do you make it all about your audience?...
In today’s episode of “This or That,” we’re going to compare what it’s like to work with a Digital Marketing Agency versus a Remote Marketing Team. Such a hot topic, I know. Ok, here me out. I’m willing to bet you’d love a...
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