Online Reviews: The Achilles Heel of Every Local Business
Disgruntled clients. We’ve all experienced them. From time to time, an individual will have a negative experience with your business for one reason or another. Regardless of the circumstances surrounding the experience, that negative review is now out there in the...
Encourage Action on Your Website with These Tips
Recently, I gave away an in-depth website audit and consultation to an independent bookstore. After reviewing her site, I noticed that the entire site is very passive. It provided information much like a business card would, and then left it at that. So, the theme of...
The Art of Staying in Touch
Talk to any marketing expert and they’ll all have their own special list of marketing efforts that you must implement (like yesterday) in order to have a successfully growing business. Some will prioritize paid advertising. Some will prioritize local networking. Some...
Creating a Consistent Flow of Content on Social Media
Consistency is key in most areas of life, but especially when it comes down to content marketing. You can be posting extremely interesting, unique, & high-value content whenever you find time to do so, but if it isn’t consistent..well, it isn’t going to be...
Consistent Blogging for the Busy CEO
As a busy CEO of your business, you have multiple responsibilities to guarantee everything runs as smoothly as possible for you and your team. It can definitely be a challenge to stay on top of everything yourself so there will probably be some things that fall off to...
What to Include in Your Editorial Calendar for Consistent Blogging
By now, most of the digital world understands the massive value a blog can bring to your website. Which is why the majority of websites you visit will have one, regardless of the type of business they’re running. Bakeries, shoe stores, or marketing agencies alike can...
How to use Content Marketing to Grow Your Business
It’s 2019, and we all know that a social media presence is not an option for our business anymore, but an absolute necessity. We all recognize the importance of creating high-quality content that our target audience will both value and enjoy. I mean, people literally...
Finding the Right Social Media Channel for your Business
When it comes to busy entrepreneur life, our social media accounts can often be the last item on our to-do lists. But wouldn’t it feel amazing if you were getting engagement on your account, leads from your social media efforts, and business growth was...
Standing out on Google in a Crowded Market
Google has, and continues to, constantly change. Search algorithms are always being updated and it can be hard to keep track of the latest best methods to get your website to the top of the page. And as we all know, you don’t stand much of a chance if you don’t score...Digital Marketing Made Simple
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