If you confuse, you lose. That’s what my friend, the copywriter told me – and she’s right. It’s no secret that people shop and spend more when it’s easy. That’s why department stores stepped into the eCommerce game decades ago, why...
How comfortable are you with marketing your business online? Digital marketing has become a major component of modern-day business strategies, and if it’s not part of yours, it should be. Social media, email, websites, and mobile apps – they’re all...
Starting a business is an exciting thing! But it’s not easy when you’re doing it while on a shoe-string budget. Expenses add up fast, and priority lists never stop growing. I get it! But between one business owner to another, don’t skimp out of your...
As soon as you create your Facebook business page, start building an email list. Why? Because it’s the absolute best way to stay relevant in your audience’s lives. FACT: the average consumer has the memory of a goldfish while surfing social media. The...
Blogging is a great way to push content about your business and gives readers a chance to get to know the person behind the brand (psst that’s you!). But adding a blog to your list of things-to-do can feel a little overwhelming. What do you plan to write about?...
Agonizing over every word, hemming and hawing about whether your newsletter intro-sentence should be witty or shocking (looking at you, cool cats, and kittens) makes writing to your list a painful ordeal. Let me ease your mind. If you write your words just as you...
Last summer was amazing. Not only were we free to travel whenever and wherever we wanted… My family and I kicked off the summer with a trip to the beach in Alabama. The Gulf Shore in Alabama is really short and completely underrated. Have you been? The beaches are...
Email marketing isn’t dead! And neither is your list, no matter how long it’s been since they’ve heard from you. In a perfect world, you consistently email content to your subscribers, keep your website up to date, and post daily on social media. ...
When it comes to your Instagram profile, there’s not much real estate available – you’re limited in what you can write in your bio, and you’re only allowed one link. I see so many social media accounts on Instagram employing one of two options: The first option...
Our inbox is just about the only thing we – internet users – have control over in this digital wild west. We get to choose who has access, what they say when they’re there, and if they bug us, BOOM, they’re outta there. It’s like our digital home and we...
Want to get in front of a larger market? Download our five-step process for creating and sharing consistent social media content for your local business.
