Nothing fires me up more than hearing about another small business losing thousands after being swindled by the smoke and mirrors of a large digital marketing agency. When I started my business, I made it my mission to serve my customers to the best of my ability,...
“It’s a numbers game!” It finally happened – someone cold pitched my client and y’all, she didn’t care for it. Not because it was mean spirited or ultra vague, but because the promise she received felt out of this world and gave...
Every six months, I turn the tables on myself to analyze my business’ digital presence. It might sound like a simple task, but it’s so much more than skimming content and post engagement – I do a back to front deep dive into what’s been working, what...
I am getting ready to homeschool my four children this upcoming year. I’ve been talking with other parents who chose to do the same, and one topic keeps coming up – the fact that we do not need to be isolated on our own islands. Suppose my family banded...
If you confuse, you lose. That’s what my friend, the copywriter told me – and she’s right. It’s no secret that people shop and spend more when it’s easy. That’s why department stores stepped into the eCommerce game decades ago, why...
I once had a business owner ask me how it was possible to outsource his blog content when he was the expert in the field. How would he be able to find someone else with his degree of experience to write for him? My reply to him was this: When it comes to the technical...
