As a busy CEO of your business, you have multiple responsibilities to guarantee everything runs as smoothly as possible for you and your team.
It can definitely be a challenge to stay on top of everything yourself so there will probably be some things that fall off to the sidelines.. whether you like it or not. And more often than not, blogging is what’s going to fall to the bottom to your priorities.
Why Content Marketing?
What I can’t stress enough is that content marketing is important. And it is only getting MORE important. It can be the difference between successfully growing a 6-figure business and well, not.
So, content marketing is important. But, it is just as equally time-consuming. Putting out low-value content is almost worse than putting out nothing. Proper blog post writing, podcast and video production take a lot of time which is why they’re often avoided altogether.
So how do busy CEOs do it all?
Trick question. They don’t.
They outsource content creation to a trusted team of content marketing professionals. This way they can focus on what they’re good at and grow their biz.
Where to start:
- Assign the blog content writing to a member of your team. They must have excellent oral and written skills and must be able to understand the anatomy of a blogpost.
- Write the blog post content yourself. You don’t need to write it all. You can summarize your main points and outsource the full article.
- Partner with a digital marketing agency that specializes in content marketing. They will help you plan, write, execute and distribute the article.
What Kind of Content?
Different industries value different kinds of content. But, they all have one thing in common. They like it to be nice to look at and easy to understand.
Don’t over complicate the process!
You can create a Pulitzer prize-worthy blog. But if you are an expert in your field, you have to remember that the content needs to be consistent and easy to consume by your audience. They don’t want technical jargon. They want relatable content that they can easily understand and learn from!
We’re experts on creating content. This is what we specialize in. From researching and writing blog post content, creating editorial calendars on auto-pilot, and getting your content out in front of the world so they know that you are the go-to expert.
Think you need some help getting your content marketing strategy in place?
Contact us today for a free consultation!
Lisa M Gale Digital Marketing helps service professional business owners improve their online presence and visibility to attract new clients. We develop systems and processes to improve digital marketing efforts and help entrepreneurs reach their business goals. Download your Digital Marketing Made Simple for free here >>