As soon as you create your Facebook business page, start building an email list. Why? Because it’s the absolute best way to stay relevant in your audience’s lives. FACT: the average consumer has the memory of a goldfish while surfing social media.
The sole purpose of email marketing is to create an environment that nurtures your audience and keeps them ‘warm’ so when you’re ready to pitch a service or offer, they buy.
During those first few years of business ownership, you’re going to meet ah-lot of people. You could even meet someone who will buy from you someday, or refer you to others. Every connection you make could turn into a money-making opportunity, which is just another reason you must start building your list ASAP.
How are you going to do it? Easy – follow these guidelines, and at the end of this blog, you’ll know everything you need to nurture a list that makes you money.
The first thing you need to figure out is how you will be structuring your business. If you are a virtual entrepreneur and plan on explosive growth online, choose a robust system like ActiveCampaign. But if you’re a small local business with one primary audience, Mailchimp will be a great place to start.
These two customer management software giants are very similar yet very different in what you can do with them. Meaning, if you’re interested in getting granular with who is on your list and tracking their every click, you can then categorize them into a new funnel that will target them for your next promotion – use ActiveCampaign.
If you’re interested in sending out a monthly newsletter you write in Word and throwing in a few photos for a little eye appeal; Mail Chimp would be your best option.
There are a handful of ways you can begin growing your list, and no – purchasing names is not one of them. I’m talking about putting a “sign up for our mailing list” form on your website or creating a lead magnet that draws them into your web * I mean* list.
Again, this is highly dependent on the type of digital presence you want to have. Pouring time and money into a lead magnet, which leads to a landing page and sales funnel would be wise for the person who finds most of their leads online. But for the small business specializing in powder-coating machinery, maybe just a short form that says “Emails Suck. Ours Don’t. Sign Up Here To See Why” is perfect.
I know some of you are thinking, “there’s no way I’m going to have a newsletter,” and I’m here to tell you… you are mistaken. Eventually, the day will come where you sit down and have the urge to write a line or two to your email list. Why wait for months or years into business ownership to begin the list? It doesn’t make sense.
I might get sidetracked here, but the sales process isn’t a fast one. Sometimes people need to be nurtured for years before committing to the sale, so never be afraid to use a list that’s a little bit old. They gave you their information for a reason – to stay in touch! Hold up your side of the agreement and reach out.
Once you have a list rolling, commit to some sort of email schedule. Once a month, take the time to sit down and send a state of the union address to your audience. Even if your mom is the only one on your list, get used to writing to your list. To the people who are continually asking me, “how do I know what to write?” My answer is simple. The more you write, the easier it gets. Never worry about what to say or how to say it; your audience loves you! I promise the words will start flowing once you remove any reservation level that you have nothing to say.
My point here is, if you stay consistent, dig in, and do the work by keeping up with an email list from the very beginning, that list can bring in one-third of your business revenue. ONE THIRD.
And if you simply cannot wrap your head around committing to writing regularly, there are people in this world who LOVE nothing more than pounding away on a keyboard and selling your stuff. If it were up to me, I’d invest in a group who’s excited about emails because that’s where the low hanging fruit lies – right under your nose in an email list. Without it, you’re leaving money on the table.
Ready to stop leaving money on the table? Schedule a time to talk with me, and we can determine your next best step in email marketing. Believe me, when I say, this is an excellent place to invest time and energy.