Have you ever tried to reach a particular business to inquire about their services only to be left hanging until you completely forgot they existed? It happens regularly to us all.
You may stumble on a business through social media when a friend shares their information with you. Perhaps you are conducting late-night research for an upcoming event (in my case, usually a child’s birthday party) and you found the perfect venue.
You shoot them a quick Facebook message, pat yourself on the back victoriously closing the door on that research, and go to sleep.
Weeks later, you realize they never sent you a message back and have to scramble to get something sorted out.
With all the various ways people can reach out, it’s no surprise that businesses can leave prospective clients hanging. They might email, use your website contact form, message you on social media, call, etc.
So, how do you not leave your potential clients hanging?
The sale is almost always in the follow-up. You are leaving money on the table if you don’t have a system in place to follow up with your potential clients.
Create a Step by Step Process
Creating a step by step process that ALL prospective clients go through is key to making sure no one falls through the cracks. These steps could include a questionnaire they find on your website, an automated chatbot on Facebook, an email from a contact form, a direct message on social media, or even an old-fashioned phone call.
Whatever the contact method is, make sure you check and respond back at regular intervals. This is critical for lead generation. Much like yourself, leads like to be acknowledged and followed up with as soon as possible.
Create an FAQ Page
Another great way to help answer prospective client questions is to have an informational FAQ page on your website or business page. This helps people get an idea of what it would be like to work with you and expectations. It also helps weed out those who aren’t a good fit for your business.
Utilize a CRM
Be sure to have a way of capturing potential customer information by utilizing a CRM, or customer relations management software. There are dozens of options out there. Just find one that fits your needs and budget. It could also be something as simple as a spreadsheet or using a CRM like Dubsado or Hubspot. Be sure to test and update the workflow regularly and improve the process for your leads.
No matter how you choose to create a process, or if you have one that isn’t mentioned above – be sure to stick to it. You don’t want to lose a potential lead, sale or client because your process is outdated or takes too long to reach out to your customer.
Most importantly, the last thing to remember, is that they are still a lead until you get a no!