Sales funnels are an important part in any marketing business plan. In fact, some companies have become successful solely on creating amazing sales funnels. It has been rapidly growing in its popularity largely because of its effectiveness and consistent results.
What is a sales funnel?
A sales funnel is, in short, a process or “funnel” that companies lead their customers through. There are many different strategies a company can use to make it successful and it’s important to find what works best for your customers.
Sales funnels usually occur over a period of time utilizing email sequences. This allows you to warm up your audience by giving them free content, usually in the form of stories, tutorials, webinars, and service suggestions.
It’s called a sales funnel because it can be visualized much like a funnel. At the top of the funnel (the widest part), you are building awareness. You are warming up your audience and bringing awareness to what you can offer your customers to solve a problem.
The next stage is interest. Here you are starting to get your customers interested in what you have to say, either through stories, your journey, or anything else that can hook your audience. Make sure you are genuine, honest, and relatable.
Now that they are aware and are interested, you want to point them in the direction of making a decision. Think about what helps you as a customer to make purchasing decisions. I bet its customer reviews and testimonies! Make sure you have several testimonies available for your prospective customers to help them in their decision-making process.
The last stage is the action stage. This is your ultimate goal for your customer. Usually, that goal is to make a purchase.
The important factors of a sales funnel
- Building Trust – Having trust and a relationship with your customers is paramount. You need to convey that you are the expert and you can help solve their problem.
- Lead Magnet – Offering a lead magnet serves two purposes. It gives them something valuable for free and gives them a glimpse of what you can do for them. It also allows you to get their email address. It’s important to get prospective customers’ email addresses so that you can follow up with your sales funnel. Your email list is one of the most valuable tools you will ever have.
- Follow Up – It’s been said someone has to see something at least 7 times before deciding to make a purchase. The sale is in the follow-up.
Creating a converting sales funnel is no walk in the park, even for a seasoned marketer. If you’re struggling with wrapping your head around a funnel or would like to begin the steps to putting one in place, a complimentary call with me is a great place to start!
Don’t let the opportunity pass you by because you’re afraid of a little sales funnel.
To get started designing the best process for your business, begin here.
Lisa M Gale Digital Marketing helps service professional business owners improve their online presence and visibility to attract new clients. We develop systems and processes to improve digital marketing efforts and help entrepreneurs reach their business goals. Download your Digital Marketing Made Simple for free here >>