Let’s take a step back and imagine your ideal client for a moment. Now, imagine that they are looking for someone who provides exactly what you provide.

…they hop onto your website homepage. Can they tell within 5 seconds if you’re the company for them?

If the answer to that question is no, then you need to re-evaluate your messaging. Your messaging should make it clear that they are in the right place within five seconds of visiting your website. The client shouldn’t have to scroll down too far or move too much to know that you’re the right person for them.

Your messaging is, arguably, the most important aspect of your website. You could have the best-designed website in the world, but if it takes someone forever to figure out what you do – you won’t convert any visitors into clients.

A few things you should make sure your home page includes are the following;

–        Tagline

–        Signature Offer

–        Minimal Text

–        Headlines


Your tagline should be 1-2 lines that describe exactly what your business does, in a nutshell. It should be quick and to the point, giving your audience a good idea of who you are and if you can help them.

Signature Offer

Your signature offer is what you want to be known for or why your clients seek you out. Say that you’re amazing at Pinterest Growth or are an organizational ninja. Your signature offer should be strategically placed on your homepage so that your audience knows that you’re the “go-to” person for what they seek.

Minimal Text

Keep the text short and sweet on the homepage. If you can’t convey your message in 4 sentences or less, then think about refining the copy. Summarize on the first page and leave the wordy talk for other, more informative pages.


Make sure there are keywords and headlines to the things you would like to direct your visitors to. Research good keywords as that will also help with your website SEO.

Creating website copy can be challenging even for skilled writers so don’t stress if you don’t catch on right away. There are a lot of resources available (videos, podcasts, blog articles) that aid in the creation of website copy and for some, it’s best to outsource the project to see it through. Whatever route you choose, know that you’re supported and awesome website copy is only a stone’s throw away.