Your blog can be a valuable asset for your business’s website. If you fill it with content regularly, you’ll capture the attention of algorithms, resulting in more search engine visibility. Customers will come to your site to read your useful, interesting content and learn a little more about your brand while they’re there.

But ranking well goes far beyond simply tossing content out there in the hopes that something will stick. You’ll need to make sure your content is optimized for what search engines want today. Here are some tips to help you create a blog that will bring potential clients to your site.

Use a Plugin

Before you start putting serious effort into doing things on your own, install Yoast on your WordPress blog. It will check your site and alert you to issues that could affect your ranking. Best of all, you can get a look at how your search result will appear to search engine users. Upgrade to the premium version and you’ll get extra features that can come in handy, such as the ability to preview how your post will appear when you share it on social media.

Keywords and Titles

Although high-quality, useful content is more important than ever, the words you use still count. It’s important to incorporate the right key phrases in your content, but the good news is that there are plenty of tools that can help. Google’s Keyword Planner is a great place to start. Simply insert one or more terms people are likely to search when looking for services like yours and you’ll get a list of suggestions. SEMrush also has a popular keyword research tool that can help you with your SEO efforts.

Tags and Descriptions

There are a few tried-and-true tricks that experts use to ensure their content beats the competition. One is to make sure your title uses the H1 header and incorporate keywords into your title and all of your headers. If you use images, you should make sure they’re optimized to capture algorithms, which means having a maximum height of 1500px. Including SEO-optimized alt tags for your images can give you one more chance to boost your ranking. Lastly, write a meta description that is optimized as well as being interesting enough to compel searchers to click.

If you set your posts up to rank well and provide useful content to your readers, you’ll find your site visits naturally increasing. You can establish yourself as a thought leader in your industry and intrigue visitors enough to learn more about the services you offer.