Blogging is a great way to push content about your business and gives readers a chance to get to know the person behind the brand (psst that’s you!). But adding a blog to your list of things-to-do can feel a little overwhelming. What do you plan to write about? How will you measure the blog’s ROI? What if you run out of things to say? All of these concerns are valid, but they’re not what you should be focusing on in the beginning. And let’s get one more thing straight – a blog is a tool, not the sales pitch. I’ll go into more detail on this a few paragraphs down.
I know what you’re thinking… “but my uncle’s wife’s cousin started a blog, and she’s raking it in!!” It’s not exactly easy to reach that level of income if you’re only blogging. These days, bloggers can make money through affiliate marketing. Still, blogs are mostly used to help readers find their way to a business to make a purchase. Also… are you expecting to go viral? Fugetaboutit. That is a pipe dream from 2010.
Welcome to Successful Blogging 2020, where we get strategic with our words, intentionally drive traffic to your site, and grow your bottom line. A good analogy of how a blog adds to your bottom line is this – your blog is the vehicle that drives people to your store. It’s also a very cool looking car that entices people to want to get to know you better. Once they arrive, your blog returns to the designated pickup spot and does the entire process again. So if you’re thinking of starting a blog, what you really need to concern yourself with is how you’ll keep the blog gassed up at all times because THAT is how it’s going to make you money. Here are three more blog tips that’ll help you get started:
Gone are the days nonsense blogs went viral (thank goodness). Because people are stingy with their personal time, they’ve got less and less of it available to read your words. That’s why you’ve got to be hyper-focused on the intention behind everything you say. When you sit down to write a blog, get super clear as to what you’re trying to tell your readers, then end each blog with a call to action. A CTA is a transition from informational to soft sell or clear instructions for your reader (such as “Share with a friend!”). Selling an idea, an action, or a thing in each blog is essential because you never know when the reader will come across it.
If your offer at the end of the blog isn’t clear, no one will buy (or book). Be sure your offer is clearly written, short, and relevant to your blog’s intention, so it doesn’t come off as salesy. Keeping your offer explanation in bite-size portions makes it easier for skimmers to know what you’re trying to accomplish. If you’re struggling to cut down your existing description, just focus on the outcome you’re able to provide the potential buyer.
Before your readers want to share your blog, they need to find it first. This is where the strategy portion comes into your blog-plan. You’ve got to figure out what words your audience uses, which platform they like to spend their time on, and tailor your words to pop up when they begin a search. Here are some great tools that’ll help you narrow down your keyword search.
If Neil’s tools are too technical, you can do the same type of market research on Pinterest, Youtube, or Google. Most website development platforms will have a blogging option built-in, making it especially easy for you to get your website on the right track. If you are using WordPress, add Yoast SEO to simplify ranking on search engines.
But if you’re not quite there yet and don’t have a website, start on social media and treat it as your blogging platform. You can begin your blog without words at all – do that by going LIVE on video – or start posting short blogs on your page, and 500-word posts. Be sure to save your blogs in a place other than Facebook. That way, when you’re ready to launch a site, you’ll have all the tools you need to build a quick blog from past content and drive people to your site. Hot tip – if you’re running low on content, do some research on Pinterest or Reddit and dive into competitor research.
This sounds like a lot of work. Do I have to do this?
No, you don’t *need* a blog, but they definitely come with perks. Having a blog does a lot for your business, like increase traffic and inadvertently adds to your bottom line. So if you don’t have a consistent flow of content for your social media, it’s probably time for you to dig in and do the hard work. Or, if you’re not up to the task, hire it out to a capable team, like mine. When we’re hired to write a business’s blog, we create an editorial calendar for the next three months. Once the specifics are worked out, my team does all the research, writes the content for you, and uploads it to your website or blog specific page. We also pay close attention to your SEO keywords and even distribute it to your audience via email or social media. It’s a dream for the busy business owner! If you have more questions about how to start a blog that makes you money or SEO integration, click here to book a call. I’ll help get you started.