By now, most of the digital world understands the massive value a blog can bring to your website. Which is why the majority of websites you visit will have one, regardless of the type of business they’re running.
Bakeries, shoe stores, or marketing agencies alike can all reap the benefits of having a blog up and publishing consistently on their site.
Blog content helps:
- Educate, inform, and entertain your audience
- Improve your SEO as Google favors fresh content
- Your audience connect and understand a little more about what you do
- ..and much more
But unfortunately, when blog content isn’t properly incorporated into your marketing strategy, it can often be the first thing that falls off to the sidelines.
Incorporating Blogging Into Your Strategy
In order for you to fully take advantage of all the things a blog can do for your business, you should make sure that you understand it’s role in your overall marketing funnel.
It’s a good idea to gather your sales reps, marketing folks and others who have frequent communication with your clients.
What questions do they ask? How do they phrase their question? How would they describe their situation prior to working with you?
You should make sure you ask yourself some questions as well.
What are the short-term & long-term goals for your blog?
What action do you wish readers to take after they visit your blog?
Understanding the answers to questions like these will help you choose blog content that best aligns with your goals, vision, and overall business plan.
Executing Your Blogging Strategy
Blog content should be preplanned as far in advance as possible in order for you to successfully execute and hit all your deadlines. Not only will this set you up for success, but it will also save you a lot of stress and overwhelm throughout the month.
The best way to do this is with an editorial calendar.
Think back to the conversations you had with your team about what your clients ask, what they’re interested in, what they come to you for, and align this with the goals you have for your blog.
From these conversations alone, you will likely already have enough blog content to fill up a month in your editorial calendar!
Take notice of any content themes that repeatedly were brought up. Repeated questions from your clients or your team. This is what people are most interested in learning about!
Create your Editorial Calendar
Step 1: Break your themes down into months
Step 2: Break each theme down into four blog post titles
Step 3: Make sure each blog post title answers a question that your ideal buyer would ask
Step 4: Go back through and consider holidays that you can add special content in for!
When you’re creating your editorial calendar months in advance, it can be a good idea to consider more or less active times of year, and other cyclical themes that can be weaved into your content as well!
The key here is planning. Without a plan in place, you are bound to fail.
Having trouble getting started? Take a look at this.
I have compiled a list of 100 best content ideas for Accounting Firms. You may not be an accountant, but this list of ideas will definitely get your creative juices flowing to give you get an idea of what you could start writing about!
Many business owners see the value in blogging but don’t have the time or the desire to do it themselves. If you find that consistent blogging is not of interest to you, you can partner with a digital marketing agency to outsource this. Contact us today to see how we can help!